Kicking off the start of the '25-26 season, the Chicago Bulls held their 10th annual Brand Summit hosted for company partners and affiliates to connect and hear from brand leadership. From the Save the Date announcement to the wayfinding signage, I was tasked with designing every digital and physical touchpoint, including collaborating with our event staff to transform the practice court into a branded stage.
Check out the LinkedIn highlight reel to get a better glance at the event.
Designed for: Chicago Bulls
Role: Designer & Art Director
Images Courtesy of Chicago Bulls
Setting the stage at our practice facility before the event
Event Collateral
For the Brand Summit look and feel, I designed a logo lockup, background, and new type treatment to play off of our newly launched Statement edition jersey collection. I purposefully worked in a typeface and photo texture used in the Statement look that was created for the season brand assets but customized this event branding to look more formal and refined to further separate it as it's own identity since this was an exclusive event. This is the main challenge in curating events like this–capturing the Bulls brand but tweaking the tone for a different audience, as well as appearing bespoke every year.
The cohesive materials I designed and created ranged from event email invitations to table tent info cards, credentials, wayfinding signage/decals, and cobranded items that we collaborated on with partners such as the MCAxCody Hudson notebook and SkyHigh Marketing merch tags.
A design breakdown for our digital product team who built out our app and web event pages
Email Invite
Table tent cards and MCAxCody Hudson decals & notebook
Event credentials with partner names and companies for all attendees
Standing signage and door/floor decals
Table tent cards for catering partners
MCAxCody Hudson notebook (artwork from previous collaboration but I helped produce just for this event)
Merch tag for SkyHigh gift items
Presentation Design
The additional component of this event that I created were both the holding/transition screens on stage as well as presentation slides to accompany our brand speakers' storytelling. I helped coordinate what the run of show would look like and when different full screen versus split screen ratios would be used and the content that was featured on them to aid the presenters.
Full screen intro slides as seen throughout
An example of some of the presentation slides designed during the panels
Player Matas Buzelis and Coach Billy after their panel
