Westrock Coffee Company is known as "The Brand Behind the Brands" as a global B2B (white-label) coffee, tea, & extracts provider to all of your well known consumer beverage brands.
Agency: Stone Ward
Client: Westrock Coffee Company
Role: Photoshoot art director/trade show booth designer
The goal for this product shoot was to showcase both the Westrock ingredients and the finished beverage product in a variety of brand colored backgrounds and restaurant settings that could be used for marketing purposes. These images were then used across their industry trade show booths, annual reports, social media, and sales sheets provided to their B2B clients. The select photos below are just a sampling of a shoot that had over 20 ingredients, 40 styled drinks, and in a combination of 15+ different staged settings.
Product demo videos that I edited for multiple social sizes using Adobe After Effects.
Trade Show Design & Production
When designing and producing their multiple different trade show booths throughout the year (such as for IFT and NRA shows), I would plan and select photos and content based on the floor plan of the booth keeping in mind what prospective buyers would be interacting with.
Mockup of plan formed below using vendor's booth rendering.
Scaled design planned out on floor diagram
Planned product designs
Finished NRA booth
NRA trade booth
NRA tasting wall
IFT trade booth
