Image credits/partner: USA Today/Imagn
The National Women's Soccer League celebrated its 10th year anniversary in 2022, cumulating to a record breaking end of season Championship in Washington, DC. With over 1M fans in attendance and 900,000+ primetime CBS viewers, the creative across this event had the most recognition in league history.
Logo Creation & Event Branding
Custom event logo celebrating the 12 NWSL teams and art direction of the 2022 event look
Environmental
3 Hotel installations, Fan Fest activation, a museum & 2 other event locations, Audi Field Stadium wrap (including static and animated digital assets)
Print
Fan & player T-shirts, award engravings, hotel key cards, & more
Social & Web
Schedule graphics, emails, web banners, social covers, paid promos, winner gifs & more
Partner Graphics
Sponsors including Carmax, Budweiser, Nationwide, Ally, Mastercard, Delta, Deloitte, UKG, Nike, & more
In total an estimated 1,000 pieces of creative
Agency: Stone Ward
Client: National Women's Soccer League
Hotel & Conference Locations Environmental
Elevator mirror decal
Washington Hotel entrance install
Washington Hotel lobby install
Table top decal
Media Days & Awards Presentation Collateral
Interior signage, trophies, backdrops
Team media days at Dockmaster building
Ball & Trophy stand
Dockmaster interior signage
Dockmaster building stair entrance decals
Commissioner Jessica Berman Press Day
Stadium Environmental Graphics & Animation
Opening ceremony in stadium
Team locker room
Carmax player tunnel
Player walkout tunnel and animated videoboard
Animated main videoboard and game clock
Videoboard and animated field boards around perimeter
Stadium signage
Ball stand and videoboard
Stadium signage and animated fieldboard
Stadium video board animation example
Fieldboard animation example
Champions stage
Awards & Other Collateral
Champions t-shirt, ribbon, and medal
League MVP trophy engraving
Rookie of the year trophy engraving
Social & Web Graphics
MVP graphic
In-Game score coverage
Nationwide Community Impact
Broadcast schedule
Postseason bracket
Semifinals poster graphic
Quarterfinal lineup web pop up banner
