In collaboration with NWSL’s creative team, who created the visual look for the event, I assisted in directing and animating the in-room digital static and motion assets for the 2024 NWSL Draft (presented by Ally).
Agency: Stone Ward
Client: National Women's Soccer League
Images Courtesy of Imagn, USA TODAY, NWSL
With over 310 static graphics and 110 animated files, an exciting visual backdrop was produced for both the league and each of the 14 teams during their draft selection, complete with a live updated in-room round recap screen, and player cards for each of the potential 240 draftees.
56 draftees were selected over 4 rounds which was broadcasted live and covered on social channels. The order in which the screens were shown during run-of-show was carefully thought out based on desired content, screen dimensions, and timing of the production.