Refugee Can Be is a non-profit organization aimed to help educate & inspire women and children who were once refugees fleeing trafficking and violent upbringings, much like the founder herself. Chantal Zuzi fled from the extreme conditions of her childhood, found safety in America, and set out to find a way to help her brothers and sisters get the same second lease on life.
With global partners , the organization needed a visual brand identity to help tell her story at a larger scale.
Agency: Stone Ward
Client: Refugee Can Be
Brand Mission
"We know that a refugee can be so much more than her past.
A refugee can unlock her fullest potential.
A refugee can be educated and financially independent.
A refugee can be courageous, resilient and hopeful about her future.
A refugee can be a loving parent and sibling, a caring friend and partner.
A refugee can be a voice for the voiceless, a community leader, a force for good.
A refugee can even change the world.
In fact, she already did."
Primary Logo Story
INNER STRENGTH. UNLIMITED POTENTIAL.
We empower refugees to believe in their full potential with branches and leaves that reach far and wide into the sky. Like a tree, incredible strength lies deep within the refugee girl. Refugee Can Be provides growth and soul nourishment and the belief in unlimited potential.
Logo composition & geometry
Logo safe space
Primary Colors
Secondary Colors
Patterns
Speaker Presentation Template
Video art direction thumbnails
Video art direction thumbnails
View the brand video and microsite at refugeecanbe.org
