For the 7th annual year, the Chicago Bulls and sponsor BMO celebrated the LGBTQIA+ community starting with a Pride Basketball Clinic in December, Pride Night game in January, and Chicago Pride Parade Float in June. I'm proud to have designed and directed the new identity that was brought back again for the 25-26 season.
Designed for: Chicago Bulls x BMO
Role: Designer, Art Director, & Production Artist
Images Courtesy of Chicago Bulls
The evolution of previous looks before my time can be seen below. I challenged myself to design something that was elevated, cohesive with Bulls existing brand, and most importantly, would capture our audience's eyes and truly reflect what LGBTQIA+ pride means to the city of Chicago.
2023
2022
2019
Pride Night Game Graphics Package
The Pride Night game graphics included cross platform paid and organic social media posts, United Center concourse/atrium displays, and in arena LEDs/scoreboard graphics. In arena LED motion graphics were directed by me and animated by the United Center graphics team.
Physical items for the game night included special ticket offer Pride tumblers and t-shirts sold to fans and worn by our game entertainment, as well as pyrotechnic tower pads.
Three examples of the social media promo graphic sets
Special ticket offer tumbler mockup
TV lower third promotional graphic
Pride Parade
I designed custom basketball pinnies for volunteers and fans to wear in the Chicago Pride Parade, as well as a custom float wrap that showed the brand's pride in style. This was fun to see the look extended into the offseason and interact with the community.
Mockup of the float design
Pride Clinic at the Advocate Center
Assets for the community Pride Clinic included a tailored logo mark for the promo graphics across email and social, wayfinding & photo op signage, as well as special player pinnies.
