For the 7th annual year, the Chicago Bulls and sponsor BMO celebrated the LGBTQIA+ community starting with a Pride Basketball Clinic in December, Pride Night game in January, and Chicago Pride Parade Float in June. I'm proud to have designed and directed the new identity across digital and social that would last multiple seasons.
Designed for: Chicago Bulls x BMO
Role: Designer, Art Director, & Production Artist
Images Courtesy of Chicago Bulls
Pride Night Game
The Pride Night game graphics included cross platform paid and organic social media posts, United Center concourse/atrium displays, and in arena LEDs/socreboard graphics. In arena LED motion graphics were directed by me and animated by the United Center graphics team.
Physical items for the game night included special ticket offer Pride tumblers and t-shirts, as well as pyrotechnic tower pads.
Pride Parade
I designed custom pinnies for volunteers and fans to wear in the Chicago Pride Parade, as well as a custom float wrap that showed the brand's pride in style.
Pride Clinic at the Advocate Center
Assets for the Pride Clinic included a tailored logo mark for the promo graphics across email and social, wayfinding & photo op signage, as well as special player pinnies.
