Campos is a market research agency that specializes in smart, data driven strategy and consulting. They needed a compelling visual brand identity to showcase their skills and expertise, complimentary to their family business name as well.
Agency: Stone Ward
Client: Campos
Sketching Phase
Sketching Phase
Moodboard with initial concept
After discussing the client's goals and desires in the logo, wordmarks, letterforms, and pictorial logos were all on the table. Icon explorations included fields/mazes, puzzle pieces, and locks/keys, all of which needed to convey that Campos is the ultimate problem solver for their clients. The chosen logo concept was a carefully crafted combination of both a letterform and an abstract pictorial that is a uniquely identifiable fingerprint for their brand.
Primary logo
Brand Story
"Clients come to Campos in search of answers. In a world with so many directions to choose from, curiosity is our guide forward. Our team of thinkers dig into data, unlocking answers to map out client success stories. We visualize the path forward when the route is unclear, leading the way toward better brands and strategies."
Type family "Commissioner"
Color palette
Secondary color palette for data visualization
Data visualization examples
