Establish the new brand identity–including logo design, packaging, and website design–for the startup clothing brand Wall & Wrenn, featuring high-end mens cotton shirts sold exclusively online.
Designers: Sierra Stamm, Trunoe Perry, Paula Katris
Project Manager: Sarah Faust
Client: Wall & Wrenn
After establishing the brand values and voice with the client as modern, timeless, sincere, crafted, trusted, and high-end, research was conducted to identify further who the target customer is and what is important to them that inspired the mood board.
The client chosen brand mark, along with our research, influenced the color and typography choices before creating final deliverables. An interwoven element throughout is an illustrated pattern inspired by the unique knit fabric of the dress shirt. Classic elements paired with modern layouts and photography complimented the simplistic brand and allowed the products to shine.

Final Logomark in Dark & Light

Logo sizing, Typography, Colors

Photography Art Direction for Printed and Digital Assets

Final brand deliverables included: printed shirt labels, packing box with tissue paper, sticker, and stationery inserts, poly mailer, e-commerce website prototype, social media guidelines with example posts, and a brand standards manual. The final identity is clean and timeless, which appeals to its professional consumers and allows for brand growth.
Wall & Wrenn officially launched to customers July 2020 and is growing their sales. Website: (powered by Shopify) Instagram: @wall.and.wrenn
Dress Shirt Printed Product Label
Dress Shirt Printed Product Label
T-shirt Printed Product Label
T-shirt Printed Product Label

Embroidered Icon for Shirt Detailing

Care Card Included in Packaging

Box Packaging with Tissue and Sticker
Box Packaging with Tissue and Sticker
Poly Mailer Packaging
Poly Mailer Packaging

Website Design and UX for Shopify Theme

Brand Standards Manual: Brand Values & Voice Spread

Brand Standards Manual: Color Spread

Designed Instagram Posts for Social Media Guidelines

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