Designers: Sierra Stamm, Trunoe Perry, Paula Katris; Project Manager: Sarah Faust
Establish the new brand identity–including logo design, packaging, and website design–for the startup clothing brand Wall & Wrenn, featuring high-end mens cotton shirts sold exclusively online.
After establishing the brand values and voice with the client as modern, timeless, sincere, crafted, trusted, and high-end, research was conducted to identify further who the target customer is and what is important to them that inspired the mood board.
The client chosen brand mark, along with our research, influenced the color and typography choices before creating final deliverables. An interwoven element throughout is an illustrated pattern inspired by the unique knit fabric of the dress shirt. Classic elements paired with modern layouts and photography complimented the simplistic brand and allowed the products to shine.
Final brand deliverables included: printed shirt labels, packing box with tissue paper, sticker, and stationery inserts, poly mailer, e-commerce website prototype, social media guidelines with example posts, and a brand standards manual. The final identity is clean and timeless, which appeals to its professional consumers and allows for brand growth.